About the author:
Paul Oestreicher is a communications expert and adviser, educator and entrepreneur. A scientist by training, he has held executive positions in public relations/affairs at major health care companies and public relations agencies. Currently, Dr. Oestreicher is the head of the Office of Communications and Public Affairs at Yeshiva University. Prior, he consulted in corporate and marketing communications, business strategy and development, and risk/issues/crisis/reputation management and was Adjunct Professor at New York University’s School of Continuing and Professional Studies, Division of Programs in Business. In addition, he holds five toy patents. TagsMania, LLC markets his simple, fun and engaging toys for babies and toddlers. He may be contacted at paul.oestreicher@yu.edu.